Shoppar gathers in-store customer data using computer vision. The data enriches a retailers understanding of their shoppers, helping them to deliver better in-store experiences.

Plexal, 14 East Bay Lane, The Press Centre, Here East, Queen Elizabeth Olympic Park, Stratford, London, E20 3BS, UK

http://shopparapp.co.uk

Shoppar

Shoppar is a customer analytics software that is deployed in-store to measure interactions with products, services, fixtures and digital media. When a shopper is viewed by the algorithm, age, gender, mood and attention span is collected and reported into intelligent data dashboards. The data enables live and tailored marketing campaigns to be delivered to shoppers. The data further gives marketing, operations and sales teams metrics to measure their success. Shoppar has been deployed so far for Sky, Heineken, Hugo Boss, Fatface and Samsung with an exciting list of prospects looking to deploy shortly.