Startup having a meeting
We tend to be the very first equity investors in startup businesses and often act as lead investors. We provide companies with support before, during, and after the investment. With over 150 startups in our investment portfolio, we truly understand the needs entrepreneurs have and work with them side by side. We syndicate investments coming from our network of over 500 angel investors, our SEIS and EIS funds, and other national and international funding alternatives.
Startup having a meeting

01 Case studies

Cognism Case Study


Cognism is a machine-learning platform for the real time curation of content and leads, turning news and social change into actionable sales opportunities. Formed in 2015 by lead entrepreneurs James Isilay and Stjepan Buljat, the company helps accelerate sales and recruitment leads. The team put in place an end-to- end sales-acceleration solution that provides sales organisations with a more efficient way to prospect. Since its inception, Cognism has closed multiple funding rounds and shown exceptional growth for its young age.

Transcend Packaging Case Study


With increasing pressure from consumers and governments to tackle plastic pollution and, more specifically, single-use plastics in packaging, the world is in need of eco-friendly innovators. In 2017, the team behind Transcend Packaging embarked on an ambitious mission to provide sustainable packaging solutions to customers in the food and beverage, confectionary, and health and beauty industries. The company has vowed to make that change through innovation and a commitment toward packaging products in an environmentally responsible manner, which has already attracted the attention of fast food giant McDonald’s amongst others.

Onfido Case Study


Onfido is an AI driven background check company founded by three Oxford University graduates in 2012. While still in pre-product, pre-revenue stage, the team raised over £100,000 of funding from Startup Funding Club’s Angel Network. Since then, the company has grown to have over a hundred employees, set its presence in the United States, and reached an annual turnover of £5M. With accounts such as Uber and airBnB, Onfido has quickly built its dominating position on the market and secured over £50M in funding, multiplying its original valuation by over 80 times.

02 What do we look for?

Founders image


Capable and likeable founders backed by great teams with relevant aptitudes.

Problem image


A well-defined and significantly large problem the startup intends to solve.

Solution image


The unique plan the startup has come up with to solve the problem.

Market image


A growing but underserved market with clearly defined customers and a strategy to get to them.

Sustainability image


The business model with which the startup will make a profit, and a plan to get there.

The Stage image

The Stage

The step of the startup lifecycle the company is at and its valuation, which will affect how attractive it seems to investors.

03 Check if you qualify

Profit & Loss
Profit & Loss

Investment Criteria Check

Is Startup Funding Club the right choice for your fundraising strategy? Find out if you meet our selection criteria with this quick test!

04 Investment process


Register your startup online

Introduce us to your startup and let us know that you are fundraising – all we ask are a few simple questions about your business.

Initial meeting

The first meeting is for you to pitch your disruptive business and to introduce yourself and your team. You can also use this occasion to seek advice on how to become investor-ready.

Follow up meetings

Let us get a better understanding of your needs and discuss your fundraising strategy with our Investment Team.

Identify the best funding option

Our team will help you find the most suitable funding option for your startup’s needs.

Due Diligence

We will conduct a thorough review and assessment of your business.

Meet our investor network

Meet our angel investor network either through our regular investor events or through private meetings organised by us.

Get funded

Agree to our terms and conditions and get the funds to bring forward your disruptive business!

Post-investment Support

Our involvement does not end with the investment. We continue to assist entrepreneurs on their journey to achieving a successful exit and organise regular events for the SFC Alumni community.

05 Apply for funding

Entrepreneur group meeting
Entrepreneur group meeting
Do you meet our selection criteria? Apply for funding now and get your business up and running!

06 We invested in




Identity verification for a more open world, where identity is the key to access



AI-powered sales acceleration platform providing real-time data to boost sales.
Transcend Packaging

Transcend Packaging


Leading the way in sustainable, plastic-free packaging solutions.